© 2019 Nosotros Tequila.
The Harvest:
We use a 50/50 blend of sweet highland and peppery lowland agaves, from the farms of Potrero Negro and Santa Teresa, respectively. The Jimadores remove the agave leaves, exposing the heart of the plant – the piña. Approximately seven kilograms of piñas are required to produce one liter of Nosotros Tequila.
The Cooking:
Our agaves sit in a brick oven for 60 hours, slow cooking. This process softens the piña, making sugar extraction easier during milling.
The Milling:
After cooking, the agave pieces are transported to a milling area for sugar extraction. Here the cooked piñas are crushed in order to release juice that eventually becomes our final product.
The Fermenting:
The extracted juice is fermented with imported German yeast within large stainless-steel tanks. This natural process for the sugars to transform into alcohol takes 72 hours.
The Distillation:
The ferments are then separated by heat and stem in steel stills. We distill twice – first as a smashing process and second as a cleaning process. During this step, the alcohol level reaches roughly 60% and by reverse osmosis, the level is brought down to a more modest 40%.
The Aging:
Blanco is unaged and therefore, finished and bottled following distillation. To make our Reposado, our Blanco is transferred into French Oak barrels where it sits for 11 months. After being aged, the juice is removed from the barrels and bottled as our Reposado.
OUR STORY
A Letter From Our Founder
“Toward the end of my senior year of college in 2015, I was given a challenging prompt for today’s generation: Think of a business idea that has nothing to do with technology.
The assignment had me thinking about “rustic” business models and following a weekend out in LA, the answer was pretty straight forward – it doesn’t get more rustic than tequila. So I booked a flight to Jalisco, Mexico and met with several distilleries in the region. My objective was to come back with something unique and enjoyable. I didn’t come back empty handed.
By graduation day, my good friend, Michael, now Nosotros’ CFO, joined the adventure. With a North Star to bring people together and a loan in our name, we initiated our first small batch production of 168 cases on October 31st, 2016, amounting to 2016 bottles.
The first few months were tough, but in April 2017, everything changed. As we learned more about the industry, we sent our Blanco to the San Francisco World Spirits Competition. In one short, game-changing weekend, we became the first company in history to win the Double Gold and Best Tequila Awards during year one in the market.
Fast forward to today and Nosotros is now a family of seven incredible team members, stands in more than 400 places in California, is the Official Premium Tequila of the Rose Bowl, and we’re not stopping anytime soon! This journey has been a combination of sweat, resiliency and serendipity. We hope you enjoy our juice as much as we do.”
WITH LOVE,
Founder and CEO
OUR MISSION
Nosotros is the result of a 50/50 blend of sustainably-sourced, highland and lowland agaves, providing a taste profile that is both unique and delicious. Our mission is to bring people together through serendipity and moments that turn into stories. Fortunately, we make the best damn tequila on the planet and we’re well on our way to sharing Nosotros with you, one sip at a time.
OUR VALUES
- Family – The Nosotros Club isn’t just a community, its a family. And when it comes to family, we don’t mess around.
- Passion – Quotes that are written on the wall at Nosotros HQ.
“Anything worth doing, is worth overdoing.”
“Do not go gentle into that good night. Rage, rage against the dying of the light.”
“It’s only crazy, until you do it.”
“Never in a hurry, never worried, never desperate, never stopping short.” - Inclusivity – Our team, our community, our craft, and our juice all exist to be shared.
- Quality – Because quality over quantity never made more sense than while enjoying tequila.
- Pura Vida – Enjoy!
CARLOS SOTO
- CEO & Founder
- Hometown: San Jose, Costa Rica
- Age: 25
- Drink of choice: Nosotros on the rocks with a slice of orange
- Fun fact: As a kid, my biggest dream was to become President of Costa Rica
- Favorite song: Caraluna by Bacilos
- A person I want to have a drink with: Tim Ferris would be fun with a few drinks!
MICHAEL ARBANAS
- CFO & Co-Founder
- Hometown: Portland, Oregon
- Age: 24
- Drink of choice: Sweet, Delicious Nosotros Margie
- Fun fact: Father of a Chocolate Lab, named Repo
- Favorite song: Drake White – Livin’ The Dream
- A person I want to have a drink with: Jimmy Fallon
PJ DWYER
- CRO & Partner
- Hometown: Chicago, IL
- Age: 29
- Drink of choice: Nosotros Reposado on the rocks
- Fun fact: One of four brothers and we’re all over 6’5
- Favorite song: Sunday Candy by Chance the Rapper
- A person I want to have a drink with: John Paul DeJoria
KIANA NICIO
- Marketing Manager
- Hometown: Torrance, CA
- Age: 24
- Drink of choice: Spicy Nosotros Reposado Margarita
- Fun fact: I busted my lip open while reenacting the White Chicks dance battle scene
- Favorite song: Tennessee Whiskey by Chris Stapleton
- A person I want to have a drink with: Gary Vaynerchuck
SASHA HARDIE
- Account Manager/Brand Ambassador
- Hometown: Scottsdale, Arizona
- Age: 26
- Drink of choice: Nosotros Reposado old fashion
- Fun fact: I eat sour patch kids everyday
- Favorite song: “Let’s Groove” by Earth, Wind and Fire
- A person I want to have a drink with: Hard question! Ellen Degeneres, or all of the Spice Girls on their tour bus
NIKO LOYATHO
- Account Manager/Brand Ambassador
- Hometown: San Juan Capistrano ,CA
- Age: 31
- Drink of choice: Nosotros Tuxedo – 2oz Nosotros repo, 1oz Oloroso sherry, 4 dashes orange bitters, lemon peel garnish
- Fun fact: my last meal would be something like 87% bread and butter (as long as the bread was good, obviously).
- Favorite song: Home by Johnnyswim or Outro by M83
- A person I want to have a drink with: Lorrie Moore