“Toward the end of my senior year of college in 2015, I was given a challenging prompt for today’s generation: Think of a business idea that has nothing to do with technology.
The assignment had me thinking about “rustic” business models and following a weekend out in LA, the answer was pretty straight forward – it doesn’t get more rustic than tequila. So I booked a flight to Jalisco, Mexico and met with several distilleries in the region. My objective was to come back with something unique and enjoyable. I didn’t come back empty handed.
By graduation day, my good friend, Michael, now Nosotros’ CFO, joined the adventure. With a North Star to bring people together and a loan in our name, we initiated our first small batch production of 168 cases on October 31st, 2016, amounting to 2016 bottles.
The first few months were tough, but in April 2017, everything changed. As we learned more about the industry, we sent our Blanco to the San Francisco World Spirits Competition. In one short, game-changing weekend, we became the first company in history to win the Double Gold and Best Tequila Awards during year one in the market.
Fast forward to today and Nosotros is now a family of seven incredible team members, stands in more than 400 places in California, is the Official Premium Tequila of the Rose Bowl, and we’re not stopping anytime soon! This journey has been a combination of sweat, resiliency and serendipity. We hope you enjoy our juice as much as we do.”
WITH LOVE,
Founder and CEO
